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Consumer Psychology and Behaviour Design

Consumer Psychology for Service Designers: Why People Really Do What They Do

Consumer Psychology for Service Designers: Why People Really Do What They Do

Consumer Psychology for Service Designers: Why People Really Do What They DoGary van Broekhoven
Published on: 15/04/2025

Explore how service designers can use consumer psychology to create more intuitive, persuasive, and satisfying experiences that delight customers and deliver results.

Behaviour DesignConsumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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